After finally admitting to slowing down it’s older iPhones- after years of speculation and suspicion, Apple has been facing weeks of bad press and frustration from all of its dedicated users.
According to Chicago-Sun Times, a lawsuit was filed in Illinois on behalf of iPhone owners who alleged that iPhones were engineered to purposely “throttle down” performance speeds and to push owners to chuck their old ones and go out to buy the ever glitzy, promising, and fast releasing new models.
People have been spending their hard-earned dollars on products they believed to be dependable and of the highest-tier of quality- the price tag on all Apple products would seem to be just so.
However, with this murky, concealed practice it seems that Apple itself does not have faith in its own products and feels the need to slow its older phones down to bring up sales even more.
Two law students from the University of Southern California have filed a lawsuit as well, claiming the same as their counterparts in Illinois, stating- “[Apple] breached the implied contract it made with [iPhone owners] by purposely slowing down older iPhone models when new models came out and by failing to properly disclose that at the time that the parties entered into an agreement”. Their class action lawsuit is hoping to represent all iPhone owners of those before the 8.
Although the common perception is that the $750 billion company is slowing down its phones so people ditch the old ones and run for the new ones- but another side of the story is being ignored in this case. There was generally a lack of transparency in Apple’s dealing with the handling of phones with aging batteries- that generally need replacements after they start to “die”
Lithium-ion batteries begin to lose their ability to hold a charge after being used for some time, and all phone manufacturing companies have to find a way to deal with or work around this squabble.
A large number of Apple’s iPhones shutting down unexpectedly due to this issue could have easily be solved by a gentle reminder to replace the battery- just another one of the many reminders that Apple has set in their iPhone software. Or, that the phone will continue to slow down until the battery is changed.
Any sort of simple yet direct reminder could have solved the issue if this was just Apple’s way to work around aging batteries.
But if it was truly a money-making scheme, then what was once a success is slowly but surely snowballing into not only bad press but a host of million dollar legal ramifications.